With the 2010 Tesla Roadster TAG Heuer, on display at the 2010 Geneva Motor Show, pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.
2010 Tesla Electric Roadster TAG Heuer
This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer's cutting edge concept watch.
2010 Tesla Electric Roadster TAG Heuer
This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand's vintage stopwatches.
2010 Tesla Electric Roadster TAG Heuer
The car's exterior color scheme is Foucault Field Gray, embodying the innovative spirit of both companies. The design was inspired by the new TAG Heuer concept watch, a technical milestone in mechanical movements, which brings technologically advanced art to life through motion.
2010 Tesla Electric Roadster TAG Heuer
Since its founding in an artisan's workshop in the Swiss Jura, TAG Heuer has become one of the world's best-known luxury brands - maker of avant-garde watches, eyewear and premium mobile phones for refined consumers around the globe.
2010 Tesla Electric Roadster TAG Heuer
TAG Heuer, a star brand from the luxury group and worldwide leader Louis Vuitton Moet Hennessy (LVMH), also has deep roots in the automotive sector. Company founder Edouard Heuer received in 1911 the patent for The Time of Trip, the first car dashboard chronograph, followed in 1933 by the Autavia - the first dashboard timekeeper for both automobiles and aviation. The benchmark in cutting-edge chronographs and timekeeping technology since 1860, TAG Heuer is the watch brand that can claim the longest and strongest association with motor sports and dream cars. Both watches and chronographs are inspired and driven by motor sports, from Formula One to GT cars.
2010 Tesla Electric Roadster TAG Heuer
"TAG Heuer has a rich history and expertise with the world's most prestigious racing teams - but this is the first ever partnership we've forged with an electric sports car company," said Jean-Christophe Babin, President and CEO of TAG Heuer. "We believe that high-performance drivers are increasingly searching for products that are efficient, socially responsible and stylish. TAG Heuer and Tesla are two of the few companies arleady achieving these ideals today."
2010 Tesla Electric Roadster TAG Heuer
Tesla Motors began developing an electric sports car in 2004 and remains the only automaker selling highway-capable electric cars. The Tesla Roadster accelerates faster than nearly any other supercar yet is twice as energy efficient as a Toyota Prius - the only car that delivers supercar performance guilt-free, with zero tailpipe emissions and a carbon footprint dramatically lower than any comparable sports car.
2010 Tesla Electric Roadster TAG Heuer
Based in California's Silicon Valley, Tesla has delivered more than 1,000 cars to consumers in 21 countries. Advertising Age magazine recently named Tesla one of America's "hottest brands." The Tesla Roadster is quickly becoming the must-have car among Hollywood celebrities, European royalty and socially responsible trendsetters worldwide.
2011 New Mercedes E-Class Cabriolet includes AIRCAP® with AIRSCARF®
The highly appealing and emotionally charged Mercedes-Benz E-Class Cabriolet is the latest addition to the successful E-Class line-up. The open-top two-door model, which went on sale on 11 January 2010, features a classic fabric soft top, making for a stylistically pure cabriolet feeling. Viewed from the side, the new model is an intriguing proposition - with its clear proportions and a flawless cabriolet silhouette.
2011 New Mercedes E-Class Cabriolet
In keeping with the motto "four seasons, four personalities", all-year-round suitability was right at the top of the developers' list of priorities. With the new E-Class Cabriolet, the cabriolet season lasts the whole year because, while many cabriolets tend to disappear from the roads of Western Europe in the autumn, the Mercedes-Benz E-Class Cabriolet (length/breadth/height: 4698/1786/1402 mm) provides driving pleasure and comfort whether the roof is open or closed.
2011 New Mercedes E-Class Cabriolet
The soft top can be opened and closed fully automatically within 20 seconds - even when driving at speeds of up to 40 km/h. The cabriolet roof is stowed in a special compartment behind the rear panel. A retractable cover separates the soft top compartment from the boot area; it must be closed in order to close the soft top. If the roof is to remain closed, the cover can be slid rearwards, in which case the boot capacity is increased by 90 litres to 390 litres. A through-loading feature is included as standard for the new Cabriolet, as is EASY-ENTRY - a manually operated entry and exit aid for the rear passengers.
2011 New Mercedes E-Class Cabriolet
The powerplants for the new Mercedes-Benz E-Class Cabriolet are equally innovative: the new direct-injection diesel and petrol models combine efficiency with effortlessly superior power delivery. The exemplary, low fuel consumption has not only been achieved because of the new engines, but also with a number of practical measures. These include on-demand activation of the steering and fuel pumps, the use of tyres with low rolling resistance and an alternator control system which takes account of the current driving situation and the vehicle's electrical power requirements, plus the crucial factor of outstanding aerodynamics. The Cabriolet's cd figure of 0.28 is the best in its class, marking a continuation of the Mercedes-Benz E-Class success story in the field of aerodynamics.
2011 New Mercedes E-Class Cabriolet
In 1989, Mercedes-Benz introduced a world premiere in the shape of a draught-stop for the Mercedes-Benz SL-Class, followed in 2004 by the AIRSCARF® neck-level heating system to further enhance comfort in open-top models. Now comes another world-first: the AIRCAP® automatic draught-stop, which can be activated at the push of a button, greatly reduces turbulence in the interior of the new Mercedes E-Class Cabriolet, creating a sea of warm air. It is also much easier to implement and use than conventional draught-stops: there is no tricky installation, the two individual rear seats remain free and the Cabriolet's flowing side lines remain uninterrupted. AIRCAP® is therefore a classic Mercedes innovation: functional, comfort-enhancing, elegant and safe.
2011 New Mercedes E-Class Cabriolet
AIRCAP® consists of two components: a wind deflector that can be extended by around six centimetres with a net in the windscreen frame and a draught-stop between the rear seats.
2011 New Mercedes E-Class Cabriolet
As well as enhancing occupant comfort and wellbeing, the reduction in draught when AIRCAP® is activated (it can be activated at speeds of up to 160 km/h and remains in use right up to the car's top speed) reduces the interior noise level - so passengers in all seats find it far easier to communicate.
2011 New Mercedes E-Class Cabriolet
The Cabriolet Comfort package includes AIRCAP® with AIRSCARF®. This patented system functions like an invisible scarf, which warms the occupants' head and neck areas. AIRSCARF® is integrated into the backrests of the front seats and provides warm air through outlets in the head restraints.
2011 New Mercedes E-Class Cabriolet
The Mercedes engineers have modified this unique innovation specifically for the Mercedes-Benz E-Class Cabriolet: in this model, an adjustment wheel pivots the outlet nozzle upwards and downwards by a total of 36 degrees over and above the head restraint height adjustment, meaning that the driver and front passenger can enjoy the unique neck-level heating regardless of how short or tall they are.
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